Walmart Strategies in Action Research Paper Example | Topics and Well Written Essays - 1000 words

Walmart Strategies in Action - Research Paper ExampleThis is accomplished through helping people to save money. Sam, Wal-Marts founder, precious to improve peoples lives by lowering the high cost of living. Consequently, through the establishment of Wal-Mart, Sam succeeded in creating a suitable platform for implementing his vision. Thus, Wal-Mart facilitates nest egg amongst its customers by offering high quality products at extremely and relatively low prices. Consequently, in conjunction with Wal-Marts mission, its long term objectives include the following(a) Increased support of community based projects Contribution towards educational projects Participation in protection of environment and conservation of natural resources To employ a to the full re in the buffable energy supply system Creation of zero waste Wal-Mart and Technology In a world that is marred by immense proficient advancements, Wal-Mart has been quick to adjust and to adapt to the trends in technology. In a bid to make its operations relevant and significant locally, Wal-Mart had to rely on the immense technological advancements in e-commerce. Consequently, Wal-Mart embraced the use of Facebook (the largest social media network in the world) in improving its local sales (Dishman, 2011). Through this program, users would be subscribed to information pertaining certain offers and new merchandise with regards to the Wal-Mart store of their choice. In addition, location of the desired store could besides be done online. This would, in turn, ensure that users are kept abreast with polar offers and merchandise from local stores. This process was aimed at boosting the significance of Wal-Marts local stores. It also created a platform for Wal-Marts customers to interact and associate with the company. Moreover, in the move efforts of keeping up with the trends in technology, Wal-Mart also launched iPhone and iPad applications. iPhones and iPads have already been embraced in the gastronomy i ndustry, and Wal-Mart seeks to capitalize on these technological advancements to boost efficiency in customer receipts (Stephanie, 2012). The applications are uniquely designed to boost Wal-Marts efficiency with regards to weekly or monthly shopping. Through the implementation of such applications, customers can make purchases from the facilitate of their smart phones and other Internet devices. Consequently, the process has to be backed by a corresponding efficient delivery system. This, in turn, relieves customers the hustle of physically sack to the stores especially for routine products. Through the applications, additional information concerning different products can be availed to the customers, thus, enhancing their decision making. In keeping up with the companys mission, the applications also assist the clients by providing updated costs of listed products. This would, in turn, result in increased awareness in consumer spending, thus, helping the customers in their budge ting endeavors. Porters Five Generic Strategies Porters five generic wine strategies encompass the following aspects Cost leading strategy Differentiation strategy Focus strategy (1) Cost leading strategy According to Porter, cost leadership strategy calls for cost effective operations. However, the quality of the products or service should not be compromised. Consequently, being in the retail industry, Wal-Mart also capitalized on cost leadership s