Psychology of Marketing Essay Example | Topics and Well Written Essays - 250 words

Psychology of Marketing - Essay Example Herberg’s theory presents a dichotomy for possible resolutions for targeted consumers: satisfaction versus dissatisfaction (Kolter & Keller, 2012; Durmaz & Diyarbakirlioglu, 2011). Consideration of both outcomes is important as neither can apply in the absence of the other. When marketing, it is important to incorporate both sides of the dichotomy in one’s thinking as they almost equally influence the decision made by the consumer. The marketer must not fail to recognize the needs of the consumer, and, consequently, place their product within their list of needs. To achieve this, they must be able to sufficiently but fast introduce the product, and discuss its value in light of the consumer’s current needs in order to make it appealing to them (Bohm, 2012). As such, the marketer’s main pursuit lies in their ability to motivate a consumer so they can get a favorable perception of the product while deciding on

Media essay comparing Essay Example for Free

Media essay comparing Essay The use of this threat, which suggests cannibalism, something that still horrifies a lot of people, is particularly effective and still used in films such as Silence of the lambs. Pip certainly portrays an effective show of fear. In the 1997 version Finn, rather looks well cared for and certainly able to defend himself. When Robert De Niro enters as Magwitch he does look rather rough and his use of very graphic language is meant to be representative of the fact that he is not well educated where as in the David Lean version even though Magwitch was ill mannered he did not swear. When grabbed by Magwitch Finn doesnt look quite as scared as he is meant to. He is not able to answer question except to nod or make some gurgling noises as Magwitchs hand is covering his mouth all the while. As the 1944 version follows the novel closely the convict is able to pick Pip up and place him on a tombstone and tilt him back to a position where he (the convict) is Pips only support and the fact that throughout the whole rough treatment he gets from Magwitch he is constantly polite and uses the respectful title sir, when it is quite clear that Magwitch is no gentleman makes the audience feel even more sympathetic towards him. As the 1997 version of the movie is shot at a beach there is no way that Magwitch could have picked Finn up and place him on a tombstone, although in my opinion he could have tilted him back from the boat nearby so that if Magwitch let go he would fall into the ocean. As for body language on the whole I think that Pip was able to demonstrate his fear far better than Finn in the 1997 version. I found the actions and body language of Magwitch equally daunting in both films. In the 1944 version we do not get to see the Convicts face properly which leads the audience think of him as a very sinister and frightening figure, as on could imagine him in anyway they like. To oppose that we see Pips face quite clearly and the fear etched into it. In the 1997 version we have only a fleeing vision of the convicts face before the camera zooms in on Pips face and w can only see the convicts hand which is covering his moth. I believe the 1944 version was more successful in creating a Magwitch that was fearsome to all. I believe casting had a hug part to play in this as well, because I had grown p watching Robert De Niro movies and I have seen him appear in many of my favourite movies in the role of many of my favourite characters and it was very hard for me to think of him as the evil and sinister looking Magwitch as I had other impressions from him. On the other hand as the 1944 version was made years before I was born I had no idea who the actors were and I had no impressions of them before I watched the movie and I am sure if I come across a movie with Finlay Currie cast in a different role I would still think of hi as Abel Magwitch. People usually go to movies to escape their reality for a brief spell of time, the fact that David Lean chose to have his cast wearing Victorian customs makes it easier for the audience to feel transported into another era easier than the 1997 version where the director chose to have the costumes modernized along with everything else. On the whole I think that David Leans version of Great Expectations was more successful in creating tension and suspense. The fact that the movie is in black and white and that it portrays grim and harsh surroundings as opposed to the beautiful and sunny location of the 1997 version of the film where it was very hard for me to feel the slightest bit of tension although there was a considerable amount produced by the sudden appearance of the convict I didnt feel it was enough or that it did any justice to the book which in my opinion is one of the best ever written and nowadays I often come across writers who have tried to reproduce novels the same way Dickens did. I preferred the 1944 David Lean version because I felt it did justice to the book and gratified my expectations in creating a cataclysm of mounting tension. Niloofar Bozorgi 10R 1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Great Expectations section.

The Genetics of Language :: essays research papers

-ildar- The tabula of human nature was never rasa. W.D. Hamilton Language is defined as the â€Å"Communication of thoughts and feelings through a system of arbitrary signals, such as voice sounds, gestures, or written symbols.† Yet this alone cannot sum up the importance and vastness of this magnificent gift human own. Language is one of the most amazing features of human culture and personality; its roots have remained unchanged since the start of civilization. It is the basis of all communication in the world and in it’s best is the most complex form of expression. Language has always been assumed to be blatantly cultural lying at the heart of human social evolution, but this could not be farther from the truth. Language owes as much to instinct and innateness as it does to culture. Darwin once described language as an â€Å"instinctive tendency to acquire an art†; this view of language was re-revealed to the world through Noam Chomsky, in his book, Syntactic Structures. Chomsky argued that language is shaped through culture, but the underlying ability to learn and understand it, is innately built into the human psyche. Chomsky concluded that there were obvious underlying similarities in all languages, bearing witness to a â€Å"Universal Human Grammar†. We always use this ability to learn and use language, but we are not consciously aware of it. Vocabulary cannot be innate, because if it were were, we would all speak one, unvarying language. But lets take for example, a child; as it learns vocabulary, innate mental rules tell that child how to properly use that vocabulary. Lets take, for instance the sentence, â€Å"Sa mmy will buy groceries from the store†. You can turn that sentence into a question by moving the ‘will† to the front, making the sentence, â€Å"Will Sammy buy groceries from the store.† Young children can comfortably use this rule, even though never having been taught about the grammar involved in making a sentence like that, they just seem to know the rule. As psycholinguist Steven Pinker put it, â€Å"to learn a human language, requires a human language instinct. Language is not learned through imitation; if it were then why would children who have been using the word â€Å"went† for a year or so, start saying â€Å"goed†. The truth is that children start learning to speak themselves, at a much younger age regardless of our help. Children are a large part of developing a language; this was shown in a famous experiment conducted by Derek Bickerton.

Assimilation the Risk of Losing Culture and Identity Essay

Blacks should not assimilate with the popular dominant culture but instead maintain their own sense of cultural heritage. The black person who makes the choice to integrate into the dominating culture really must be honest with his or her self and admit that all their pronouncements of concern for the welfare of the black community take a backseat to their personal desire to assimilate. These black people are more of a role model to other black people on how to assimilate or integrate into the colorless and racially generic whole of American culture that just so happens to be controlled and dominated from the white community. Although it may sound wonderful to hear someone say that they don’t notice people’s skin color, reality says that people notice color all the time. The pressure placed on blacks by the dominant culture forces them to move toward assimilation hooks urges. ell hooks states that â€Å"One of the most tragic manifestations of the pressure black people feel to assimilate is expressed in the internalization of racist perspectives† (227). Young blacks need to realize that conforming to the dominant culture is not necessary to exist within it. hooks says that â€Å"It is crucial that those among us who resist and rebel, who survive and succeed, speak openly and honestly about our lives and the nature of our personal struggles† (221). In order to resist assimilation black people as a hold need to be more open and honest about the struggles that take place striving for education and success, those who have blazed the trail need to reach back and help those striving to get there. An excellent job is done by hooks in getting the point across about assimilations effects, and also gives those who have chosen to assimilate something to think about, what cost is one willing to pay, is one willing to break family ties and friendship because of the pressure from the dominant culture to assimilate. The pressures of trying to maintain family and community ties and succeeding in life are difficult, these issues gives us some groundwork to fix some of the problems. While it is difficult to achieve education and success while keeping community ties it is possible, hooks says that â€Å"The most powerful resource anyone can have to study and teach in university settings is full understanding and appreciation of the richness, beauty, and primacy of our familial and community backgrounds† (228). ooks has some very valid points, everyone has to look at them and put them into perspective on how it can fit into their lives. There is not one right answer or solution to this problem, everyone has to search within to find a solution, but those whom have traveled on this road less taken have an obligation to teach those who follow. It is imperative to let the youth know that their struggles for identity and success or not in vein and show them that they are appreciated within the comm unity. Without the bounding and nourishment needed to continue the ties, youth will continue to choose to assimilate and take the easy road with less pressure and headaches to deal with. Blacks could better serve the community by assimilating to the dominant culture forces, the melting-pot theory. This view is advantageous to both a government and its people. It is believed that the nation has reached its present state of development because it has been able to forge one national identity. Separating citizens by ethnicity or race and providing special privileges to Blacks can be harmful, where assimilation tends to put everyone on an even playing field. By keeping ties to community and family Blacks draw attention to differences and the dominant culture fosters resentment towards their culture. Blacks in society that make a full effort to be incorporated into the mainstream naturally reciprocate the benefits and approval from mainstream America. Blacks become successful by shedding their cultural heritage and adopting the ways of the popular dominant culture. Typically Blacks absorbed by the ways of the host society, while loosening to varying degrees their connection to their native culture become highly successful. Through this process Blacks are accepted into society and become a part of the dominant culture and national unity is retained. Works Cited: Assimilation: Does it hurt Black people? (2007) Retrieved on 2/10/2008, from www. topix. com/forum/afam/TPIKF7CB1VN57ONEJ Bell Hooks (2000), Where We Stand: Class Matters, By Routledge

Everlost by Neal Shusterman Essay

Allie and Nick both die in a car crash. They’re supposed to go towards that light at the end of the tunnel, but they bump into each other and get knocked into a mysterious world between life and death called Everlost. The world is filled with terror, and unexpected twists for the souls that reside there. Both Nick and Allie want their lives back, so they start exploring this new world, hoping to find a way back to their normal lives. There is a catch, however: If they stand still in the living world for too long, they will sink into Earth. The longer they stay in Everlost, the more they forget about themselves in the real world. In the beginning of the book, they are saved by a boy named Lief, who tells them that they are called â€Å"Afterlights†, who cannot walk where the living walk. They are somewhat like ghosts. He warns them of a dreaded and evil monster, McGill, before they make their way to New York City. There, they meet a Mary Hightower, the â€Å"mother† of Afterlights who keeps many Afterlights safe, and author of hundreds of books on living in Everlost. She lives with the children under her care in the destroyed World Trade Center. This is because things that are much beloved in the world can cross into Everlost if they are destroyed. They settle down, but Allie is not content with the way things are, so she sets out to see if she has special powers. Allie notices other Afterlights at the Twin Towers keep repeating and doing the same exact thing everyday. Lief gets stuck playing the Pac-Man arcade game non-stop and she has to pry him from the game to drag him along with her. They meet The Haunter in a factory that crossed over to Everlost. Allie gets Lief and Nick captured by The Haunter and it is shown that Allie can pick up living things and also possess or ‘skinjack’ as it is called in the book. In her adventures, she learns how to use her own powers. These adventures tell Nick his purpose while revealing the secret plan of Mary Hightower and the real identity of the McGill, Mikey McGill, Mary(really Megan) Hightower’s younger brother. Mary, also known by others as the Sky Witch, has been lying to the children, stealing the coins they invariably have in their possession, which will allow them to leave Everlost, a metaphor for the coins given to pay Charon. Nick has also received the nickname â€Å"Chocolate Ogre† because of how he has a chocolate stain on his face, and Mary spreads rumors about how he sends Afterlights away by luring them in with the smell of chocolate. Allie outsmarts the McGill, who is unmasked by his sister. Allie, traveling home, is later saved by Mikey, who takes her the rest of the way home. Setting: The stories in the Skinjacker trilogy takes place in the Everlost. Everlost is the place between life and death that all lost children end up after getting lost in their journey to the afterlife. These lost children, or Afterlights as they are called, are unseen by the real â€Å"living† world. The afterlights cannot interact with the real world (except those with the ability to possess or â€Å"skinjack† the living and will sink to the Earth’s core if they stay still. An exception, is when somebody has died in that spot. They can interact with certain objects that are loved so much by their owners that when the object breaks, it crosses over to Everlost, unbroken, and is given a place there for eternity. The same is for certain places that were destroyed (the twin towers are used as an example) that were love d and cherished by many people and will never be forgotten. There are no adults in Everlost presumably because they know where they are going Character: Alexandra â€Å"Allie† the Outcast: Allie is a 14-year-old girl who ends up in Everlost after the car she is riding in, crashes head on on a highway with the packed black Mercedes that Nick was in. Allie is brave and â€Å"goal† orientated though not a planner. She was reborn nine months later in â€Å"Everlost† as an Afterlight. Allie discovers that she has the gifted ability to â€Å"possess† (or â€Å"skinjack† as it is called in the book) people. She tries to return home to meet her parents in order to put her troubled mind at ease. However, on the way, she and Nick encounters many adventures.[3] Nick: He is 14 years old. A half-Japanese boy who is more of a follower, not a leader. He was riding in a packed black Mercedes on the way to a wedding when he died with chocolate on his face; now he is stuck in formal clothes and a chocolate covered mouth for eternity. .[3] Megan â€Å"Mary Hightower† McGill: The self-proclaimed expert on Everlost, she has written many books on living in the world between life and death. She also thinks of herself as the mother of the many children stuck in this world, being one of the oldest inhabitants at fifteen. She will do anything to keep the â€Å"lost† Afterlights in Everlost.[3][4] Michael Edward McGill, â€Å"The McGill† or â€Å"Mikey†: The brother of Megan McGill. After escaping the by [[Inner core|earth’s core] by becoming a monster ], he encounters a ghost ship where he spends nearly 20 years looting and â€Å"kidnapping† Afterlights after believing a fortune in a chinese fortune cookie that in exchange for 1000 souls, he can return to the land of the living.[3] Travis, alias â€Å"Lief†: An 11-year-old boy Allie and Nick had found in the crossed-over forest. He follows them throughout the novel, until he reaches a state of peace and leaves Everlost through a coin. Before he leaves it is discovered that his real name was Travis. This is how Nick realizes the coins have the power to help the Afterlights â€Å"ge t where they’re going†.

Free Essays on Karl Pearson

The Mathematician, carried along on his flood of symbols, dealing apparently with purely formal truths, may still reach results of endless importance for our description of the physical universe. ~ Quoted in N Rose Mathematical Maxims and Minims (Raleigh N C 1988). Born: March 27, 1857 in London, England Died: April 27, 1936 in London, England Karl Pearson graduated from Cambridge University in 1879, then spent most of his career at University College, London. He was the first Galton professor of eugenics, holding the chair from 1911 to 1933. His book The Grammar of Science (1892), was remarkable in that it anticipated some of the ideas of relativity theory. It was wide ranging and attempted to extend the influence of science into all aspects. Pearson then became interested in developing mathematical methods for studying the processes of heredity and evolution. He applied statistics to biological problems of heredity and evolution. From 1893-1912 he wrote 18 papers entitled Mathematical Contribution to the Theory of Evolution which contain his most valuable work. These papers contain contributions to regression analysis, the correlation coefficient and includes the chi-square test of statistical significance (1900). His chi-square test was produced in an attempt to remove the normal distribution from its central position. Pearson coined the term 'standard deviation' in 1893. His work was influenced by the work of Edgeworth and in turn influenced the work of Yule. Pearson had a long dispute with Fisher. Pearson used large sample which he measured and tried to deduce correlations. Fisher, on the other hand, followed Gosset in trying to use small samples and, rather than deduce correlations, to find causes. The dispute was bad enough to have Fisher turn down the post of Chief Statistician at the Galton Laboratory in 1919 since it would have meant working under Pearson.... Free Essays on Karl Pearson Free Essays on Karl Pearson The Mathematician, carried along on his flood of symbols, dealing apparently with purely formal truths, may still reach results of endless importance for our description of the physical universe. ~ Quoted in N Rose Mathematical Maxims and Minims (Raleigh N C 1988). Born: March 27, 1857 in London, England Died: April 27, 1936 in London, England Karl Pearson graduated from Cambridge University in 1879, then spent most of his career at University College, London. He was the first Galton professor of eugenics, holding the chair from 1911 to 1933. His book The Grammar of Science (1892), was remarkable in that it anticipated some of the ideas of relativity theory. It was wide ranging and attempted to extend the influence of science into all aspects. Pearson then became interested in developing mathematical methods for studying the processes of heredity and evolution. He applied statistics to biological problems of heredity and evolution. From 1893-1912 he wrote 18 papers entitled Mathematical Contribution to the Theory of Evolution which contain his most valuable work. These papers contain contributions to regression analysis, the correlation coefficient and includes the chi-square test of statistical significance (1900). His chi-square test was produced in an attempt to remove the normal distribution from its central position. Pearson coined the term 'standard deviation' in 1893. His work was influenced by the work of Edgeworth and in turn influenced the work of Yule. Pearson had a long dispute with Fisher. Pearson used large sample which he measured and tried to deduce correlations. Fisher, on the other hand, followed Gosset in trying to use small samples and, rather than deduce correlations, to find causes. The dispute was bad enough to have Fisher turn down the post of Chief Statistician at the Galton Laboratory in 1919 since it would have meant working under Pearson....

The eNotes Blog The #1 Book Each State is Studying RightNow

The #1 Book Each State is Studying RightNow Curious to know what students in your state are reading? Us too! As literature experts, it’s part of our job to know all things literary- like what books are trending among our fellow bibliophiles and high school students. We looked at what books and study guides our users are searching for the most when they visit . From literary classics to domestic fiction, these are the most popular high school books each state is studying right now: Alabama: To Kill A Mockingbird by Harper Lee   Alaska: Anthem by Ayn Rand Arizona: The Devil’s Highway by Luis Alberto Urrea Arkansas: Trifles by Susan Glaspell   California: To Kill A Mockingbird by Harper Lee Colorado: The Boy in Striped Pajamas by John Boyne Connecticut: The Immortal Life of Henrietta Lacks by Rebecca Skloot   Delaware: The Kite Runner by Khaled Hosseini Florida: Chains by Laurie Halse Anderson   Georgia:  To Kill A Mockingbird by Harper Lee Hawaii: Holes by Louis Sachar Idaho: The Omnivores Dilemma: A Natural History of Four Meals by Michael Pollan   Illinois: Their Eyes Were Watching God by Zora Neale Hurston   Indiana: The Memory Keeper’s Daughter by Kim Edwards Iowa: The Freedom Writers Diary by Erin Gruwell    Kansas: Hamlet by William Shakespeare Kentucky: The Omnivore’s Dilemma: A Natural History of Four Meals by Michael Pollan Louisiana: Great Expectations by Charles Dickens Maine: The Omnivore’s Dilemma: A Natural History of Four Meals by Michael Pollan   Maryland: The Scarlet Letter by Nathaniel Hawthorne Massachusetts: The Last Lecture by Randy Pausch   Michigan: The Autobiography of Malcolm X by Malcolm X, Alex Haley Minnesota: The Things They Carried by Tim OBrien Mississippi: Wonder by R.J. Palacio Missouri: The Underdogs by Mariano Azuela Montana: Rules by Cynthia Lord Nebraska: One of Ours by Willa Cather Nevada: The Blind Assassin by Margaret Atwood   New Hampshire: Crispin: The Cross of Lead by Avi   New Jersey:   King Solomon’s Mines by H. Rider Haggard New Mexico: Chains by Laurie Halse Anderson New York: Catcher in the Rye by J.D. Salinger North Carolina: Hamlet by William Shakespeare North Dakota:  The Last Lecture  by Randy Pausch Ohio: Housekeeping by Marilynne Robinson Oklahoma: The Witch of Blackbird Pond by Elizabeth George Speare Oregon: The Ones Who Walk Away from Omelas by Ursula K. Le Guin   Pennsylvania: Catcher in the Rye by J.D. Salinger Rhode Island: The Immortal Life of Henrietta Lacks by Rebecca Skloot South Carolina: The Yearling by Marjorie Kinnan Rawlings South Dakota: Baby of the Family  by Tina McElroy Ansa Tennessee: A Dance with Dragons (A Song of Ice and Fire, Book 5)  by George R. R. Martin Texas: Housekeeping by Marilynne Robinson Utah: Treasure Island by Robert Louis Stevenson   Vermont: Frindle  by Andrew Clements Virginia: Wonder by R.J. Palacio Washington: To Kill A Mockingbird by Harper Lee   West Virginia: To Kill A Mockingbird by Harper Lee Wisconsin: The Story of Edgar Sawtelle  by David Wroblewski Wyoming: 1984  by George Orwell   Whatever state youre from, we serve as the same reliable resource for millions of students, teachers, and readers with our library of over 40,000 book summaries and study guides on .

How to Overcome Writers Block (20 Tips That ACTUALLY Work)

How to Overcome Writers Block (20 Tips That ACTUALLY Work) How to Overcome Writer's Block Charles Bukowski once wrote, â€Å"Writing about a writer's block is better than not writing at all.† Some folks would rather not mention writer's block at all, as if thinking about how to overcome it will somehow exacerbate the condition - like scratching away at a rash.Unfortunately, writer’s block is a gremlin that rarely goes away by itself, at least not in a timely manner. But by arming yourself with knowledge of what causes this creative quagmire - and how to climb out of it - you’ll be much better equipped to deal with it in the future! To start, let’s answer the question...What is writer’s block?Writer’s block is the condition of being unable to proceed with writing or the inability to start writing something new. But of course, we all know that much! What often stumps us where this frustrating predicament comes from, and how to solve it. Make your creative process more visualWhen your words are failing you, throw out the dictionary and get visual. The Inkflow app works like a visual word processor, so you can get your ideas on the page and then move them around (or doodle all over them) as you wish. If you’re the kind of person who likes to outline by placing sticky notes on the wall - but aren’t ready to ditch the technology and go totally old-school - then this app might be your new best writing friend.17) Look for the root of the blockAs psychologists Singer and Barrios pointed out, writer’s block often comes from a problem deeper than simple â€Å"lack of inspiration.† That’s what Unstuck can help you with! It can help you identify the root of your block, and provide a range of solutions to get your pen moving again. In other words, it’s a true friend in time of writer’s need!18) Go cold turkey and turn off the InternetIt’s a small miracle that people are able to get any writing done on a machine that offers access to a whole Internet’s worth of distraction. If willpower isn’t your strongest suit and your biggest challenge right now is staying away from distraction, Cold Turkey might be the app for you. It turns your computer into a typewriter until you reach your writing goal. In it’s own words, it’s â€Å"probably the most stubborn text editor ever made.†19) When you can't find the words... let the words find youThis is essentially the point of this â€Å"fridge poetry-esque† app, Word Palette. Featuring a keyboard of random words, simply click your way to your next potential masterpiece. Or at least, a bizarre poem that gets the fire started.20) Find your inner HemingwayIf your biggest block is your own self-doubt, Hemingway may help curb that anxiety by offering suggestions to improve your writer as you go. Advice includes things like: â€Å"too verbose,† â€Å"use a forceful verb ,† and â€Å"use active voice instead of passive.† This app is so sharp, it even provides editorial feedback to the writing of its namesake: Ernest Hemingway. (Try pasting the line: â€Å"There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self† into the app.) These 5 apps will get your pen-and-paper mojo back #writersblock There might not be a magic trick or formula when it comes to inspiration. But add these 20 tips to your creative arsenal, and you’ll be on your way to kicking writer’s block to the curb. And remember: if you're still stuck, you always have these writer's block memes to keep you company!Did you try any of our tips? Did they work for you? Do you have your own tried-and-true methods for eliminating writer's block? Leave any thoughts or questions in the comments below!

Science Essay Example | Topics and Well Written Essays - 2000 words

Science - Essay Example Simon (2007) calls fossil energy a â€Å"wicked problem†, in the sense that it is characterized by a high level of information uncertainty, exists in a contestable policy environment where multiple actors compete with each other, and it is determinative of institutional relationships and complex choices. Many scientists have argued that the technology to develop alternative fuels have been in existence since the 1960s and 70s, when America sent the first man to the moon, but that a complex web of political and economic interests have stifled efforts to develop alternative energy sources. Today, it is generally agreed that at the rate the world consumes its oil reserves, eventually these would dry up like the once mighty oil fields of Texas, of which only a fraction are still in production. Rumours of aging oil fields and rising levels of water, as well as runaway prices in petroleum products, seem to indicate that Saudi reserves may be reaching exhaustion point (Anwar, 2010). The phrase â€Å"alternative energy† connotes more than just energy sources other than those traditionally resort to. It also implies that the sources of energy â€Å"are more efficient than conventional non-renewable forms† (Southampton City Council, 2009), and that they â€Å"do not use up natural resources or harm the environment† (WordNet, 2010). The attributes of sustainability and the absence of undesired consequences are implicitly included when one refers to alternative fuels or energy (Alternative Energy Institute [AEI], 2010). The very term itself appears to imply that these are only secondary, back-up, or stand-by sources, something resorted to in the meanwhile, much in the nature of emergency lights in office buildings when the power goes off. In a published account of a congressional hearing on fuels, one legislator was described as having said that the term â€Å"alternative fuels† implies that

Geography Research Paper Example | Topics and Well Written Essays - 500 words

Geography - Research Paper Example Indias climate is influenced by mainly the southwest winds. South-west monsoon brings most of the rainfall during a year in the country. In the months of summer temperature rises up to 45 degree centigrade in the day. In the winter, it falls to as low as 1 to 8 degree centigrade in the night. Intensity of the summer season causes rain in plains of the India. The rain fall varies region to region and it is found to be between 500 mm to 1500 mm except desert of Rajasthan and Kutch where precipitation usually remain less than 250 mm. (Climate) Agriculture has always been a back bone of Indian economy since independence until 1990 when agriculture contributed more than one-third in Gross Domestic Product. India has vast arable area of 170 million hectares in 2005 which is the second largest arable area after U.S. India is among the world’s leading producer of rich, wheat, milk, sugar cane. India is either the world leader or the second largest producer in eight top crops. India is the world leader in the production of bananas, mangoes, and spices which are the important part of Indian meals. (India’s Role†¦) Post reform India saw a big surge in industrial activities and the industrial output showed the growth of 8.4 percent in 1994-95 and exports increased by 27 percent. Experts opine that Indian contribution in the world GDP will rise from 6 percent to 11 percent by the year 2025 and it will become the third largest economy after U.S, and China. The contribution of Indian industry in GDP comes to about 26 percent. (India Industry) India has been in limelight due to its software industry – the sector has been a major export earner for the country. As per The National Association of Software & Services Cos (NASSCOM), Indian IT sector is likely to see exports of $59 billion in fiscal 2011, which will show strong revenue growth of 18.7 percent over previous year. The

In your study team you are required to analyse the UK Brewing Essay

In your study team you are required to analyse the UK Brewing industry. You have been provided with a report prepared by the Bri - Essay Example Further, governments are levying more and more taxes on this industry to regulate the monetary crisis. UK BEER INDUSTRY Beer is called the national drink of UK. However, the present statistics have reported that beer consumption has decreased in UK by 3.1% in last 12 months (BBPA, 2008, p. 3). This reduction in the consumption of beer is causing UK brewing industries to downsize and even close their breweries. There are a number of key factors that are causing the decrease in the rate of consumption of beer. Major factors causing the shift in consumption patterns can be categorized into change in trends, financial, political and economic issues. FACTORS AFFECTING UK BEER INDUSTRY CHANGE OF TRENDS The rate of beer consumption in UK has been affected hugely by the shift in trends that has resulted into a change of preferences. According to BBPA’s report, â€Å"Since 1979, per capita consumption of beer has fallen by 33 per cent.† (BBPA, 2008, p. 3) It further stated that â€Å"men fell from 17.2 units a week in 1998 to 14.9 in 2006. By women, it fell from 6.5 units to 6.3, having been at 7.6 in 2002† (BBPA, 2008, p. 8). ... Beer used to be a popular drink a century ago, but today the introduction of sodas, various juices and drinks have lessened its charm and popularity despite being UK’s national drink. 2. Demographic Shift The migration and settlement of the people from all over the world in UK can also be regarded as an important factor in lowering the rate of consumption of beer. The ever increasing population of Muslims in UK has also resulted in the reduction of alcohol consumption as Muslims refrain from drinking beer and other alcoholic products. 3. Ban The ban on alcohol consumption within workplaces is also affecting the sale of beer. A restriction on drinking alcoholic products while travelling has also led to a reduction in the sales of beer as a lesser number of people want to go against the law. Though there are toasts raised and wines served in social gatherings and business parties, the average decrease is quite prominent. 4. Health Consciousness The increase in the health conscio usness is also causing people to avoid drinking alcohol. It is further promoted by anti drug agencies and nutritionists who regard alcohol as an additional burden on the wallet, a threat to lives of drinkers and the people around them, and a ticket to one’s journey to prison cells. FINANCIAL ISSUES Along with the changing trends, financial issues are affecting the brewing industry badly. People have found things more important to buy than a pint of beer. Beer is now considered as a luxury since it has become extremely expensive due to the imposition of new government regulations. Major factors contributing to the financial issues causing lesser consumption of beer include the ever increasing prices of beer, lesser affordability due to unemployment and

Nonprofit Discussion Questions 1-4 Coursework Example | Topics and Well Written Essays - 500 words

Nonprofit Discussion Questions 1-4 - Coursework Example guiding principles which call for avoiding concentration of powers in the hands certain board members and call it be teamwork with neither management being too powerful. This has been criticized in certain place sayings that with this model the board members are only limited to the policy making and formulation rather than the implementations. The nonprofit organization since based on charity and other funding or donations tend to be dependent on the volunteers. If we want our volunteering force to be very active and be there to work with full dedication and interest we must provide them certain incentives to keep them going .Acknowledge being the very basic we may give them some token of appreciation that will also lead to interest for other workers since they would also wont to have that reward. Other benefits may include provision of free services in certain spheres or free food and clothes. What I reached the conclusion after having a detailed discussion was that when we hire people we must beforehand inform them about the structure so that they can have an idea if they work with such load and environment or not. Further the members must learned down to earth have no interest in material gains and would work with full dedication keeping the whole firm as one unit. It is definitely very essential to know the position of the nonprofit in the lifecycle to have a full comprehension of the leadership and the governance. In the lifecycle of an organization basically gives us the basic know how of the firm and hierarchy which in turn gives us the idea of the governance and the board members. Have good relation with the competing organizations and have friendly atmosphere within the organization. It helps us in adopting a model of governance that is suitable for the present conditions and the effective board members and meetings. When we come to links with external sources as nonprofit organization we can take up the following exemplary cases. USAID partnership

The future of helthcare depends on the role of nurses Research Paper

The future of helthcare depends on the role of nurses - Research Paper Example The United Nation targets to have a transformed health system by 2015. Nurses contribute to the emotional, psychological, physical, and social being of people seeking medical attention and the society. Strategies in the health sector run in hierarchy from the policy makers, to the practitioners and then to the public. Nurses and midwives are the last practitioners in the hierarchy and next to the patients. This position makes their role very critical. Whether health care will improve in society is dependent on the responsibility of all individuals in the hierarchy. However, nurses and midwives, being the majority and considering their position in the hierarchy, are the main determinants of the effects of change felt on the ground (Ogilvie and Sare, 2010). An analysis of the contribution of nurses to the future of health care is necessary. According to the global development goals set for achievement by 2015, there is a target to reduce child mortality, which is rampant in some region s of the world. Many of the strategies in place touch on the responsibility of nurses in provision of primary health care. The UN summit stipulated that the cause of most of these deaths was malaria, diarrhea, and malnutrition. The public needs education on how to handle these key causes of death of children under then age of five. In the hospital setting, the nurses play the most crucial role in prevention of child mortality (Barclay, 2010). Nurses offering pediatric care should be more aware and offer relevant advice to mothers on proper nutrition and basic hygiene. Nurses also partake in the distribution of nets in the prevention of malaria and offer advice on frequent treatment of the nets to the public (Sines, Saunders, and Janice, 2009). Without the efficiency of nurses, it is difficult to achieve this millennium goal. In order to achieve the development goal of ensuring maternal health care in all societies, it is the responsibility of nurses and midwives to provide the prima ry care to ensure that mothers no longer die from hemorrhage, infection, obstructed labor, and hypertensive pregnancies. Nurses specializing in midwifery are of key contribution to promoting maternal health. It is essential to ensure that they are qualified and are competitive for improved maternal health to become a reality. Nurses should provide quality prenatal and postnatal care comprehensively in the societies they are working in realizing that their roles are very important (Ball, 2000). HIV effects have increased in the recent past. This increase has forced leaders in the health sector to work tirelessly to reduce cases of new infections. Further, they aim at maximizing the care of people living with HIV to lengthen their lives. There are several fields in addressing the HIV epidemic. The first is prevention of the disease, which involves educating the public on modes of transmission and potential strategies in prevention. This is a responsibility of nurses assigned to volunt ary counseling and testing centers. In addition, nurses are involved in the testing process and the crucial responsibility of post testing counseling. Scholars denote that nurses go a mile further to motivate and encourage HIV patients for them to undergo behavioral and attitude change. They also administer advanced care to patients who are in the final stages of the disease. Additionally, nurses do not relent as they advise relatives of patients on home based care to HIV patients.

Application of Accounting Concepts Case Study Example | Topics and Well Written Essays - 500 words

Application of Accounting Concepts - Case Study Example This concept makes a distinction between receipt of cash and the right to receive cash and payment of cash and the legal obligation to pay cash in relation to the revenue and expenses respectively. The accrual concept is the basis for mercantile system of accounting. While preparing financial accounts all expenses and losses pertaining to the financial period must be listed out. The basic aim of the doctrine of consistency is to preserve the comparability and reliability of financial statements. According to this convention, the rules, practises and concepts used in accounting should be continuously observed and applied year after year. Comparisons of results among different accounting periods can be significant and meaningful only when consistency practises were followed in ascertaining them. Consistency can be of three levels - vertical, horizontal and dimensional. Materiality means 'relative importance'. All important items and facts should be disclosed in accounting statements. Unimportant and immaterial details need not be separately given. Otherwise, the accountant becomes over burdened with unnecessary details.

The future of helthcare depends on the role of nurses Research Paper

The future of helthcare depends on the role of nurses - Research Paper Example The United Nation targets to have a transformed health system by 2015. Nurses contribute to the emotional, psychological, physical, and social being of people seeking medical attention and the society. Strategies in the health sector run in hierarchy from the policy makers, to the practitioners and then to the public. Nurses and midwives are the last practitioners in the hierarchy and next to the patients. This position makes their role very critical. Whether health care will improve in society is dependent on the responsibility of all individuals in the hierarchy. However, nurses and midwives, being the majority and considering their position in the hierarchy, are the main determinants of the effects of change felt on the ground (Ogilvie and Sare, 2010). An analysis of the contribution of nurses to the future of health care is necessary. According to the global development goals set for achievement by 2015, there is a target to reduce child mortality, which is rampant in some region s of the world. Many of the strategies in place touch on the responsibility of nurses in provision of primary health care. The UN summit stipulated that the cause of most of these deaths was malaria, diarrhea, and malnutrition. The public needs education on how to handle these key causes of death of children under then age of five. In the hospital setting, the nurses play the most crucial role in prevention of child mortality (Barclay, 2010). Nurses offering pediatric care should be more aware and offer relevant advice to mothers on proper nutrition and basic hygiene. Nurses also partake in the distribution of nets in the prevention of malaria and offer advice on frequent treatment of the nets to the public (Sines, Saunders, and Janice, 2009). Without the efficiency of nurses, it is difficult to achieve this millennium goal. In order to achieve the development goal of ensuring maternal health care in all societies, it is the responsibility of nurses and midwives to provide the prima ry care to ensure that mothers no longer die from hemorrhage, infection, obstructed labor, and hypertensive pregnancies. Nurses specializing in midwifery are of key contribution to promoting maternal health. It is essential to ensure that they are qualified and are competitive for improved maternal health to become a reality. Nurses should provide quality prenatal and postnatal care comprehensively in the societies they are working in realizing that their roles are very important (Ball, 2000). HIV effects have increased in the recent past. This increase has forced leaders in the health sector to work tirelessly to reduce cases of new infections. Further, they aim at maximizing the care of people living with HIV to lengthen their lives. There are several fields in addressing the HIV epidemic. The first is prevention of the disease, which involves educating the public on modes of transmission and potential strategies in prevention. This is a responsibility of nurses assigned to volunt ary counseling and testing centers. In addition, nurses are involved in the testing process and the crucial responsibility of post testing counseling. Scholars denote that nurses go a mile further to motivate and encourage HIV patients for them to undergo behavioral and attitude change. They also administer advanced care to patients who are in the final stages of the disease. Additionally, nurses do not relent as they advise relatives of patients on home based care to HIV patients.

Any topic that includes microeconomics Term Paper

Any topic that includes microeconomics - Term Paper Example Tariffs have adverse effects on an economy. However, governments continue imposing them on investors who import commodities from foreign nations (Gregory 2000 p 16). This essay is a critique of the economic implications of tariffs. It highlights the major reasons why governments impose tariffs on imported goods, which include; protection of the emerging as well as aging and incompetent local firms from unhealthy foreign competition, to enhance sustainability of local companies through prevention of dumping effect from foreign companies which may offer their products locally at an extremely low price that leads to losses by domestic firms (Mansfield and Yohe 23). The essay also presents the negative views of tariffs in regard to promoting trade and economic growth, which have been supported by various organizations such as the WTO and Word Bank. The double impact of tariffs on the economy imposing the tariffs as well the economy on which the tariffs have been imposed is highlighted. The impact of tariffs on the prices of locally manufactured goods, changes in demand for the goods and employment in the economy imposing the tariffs has been illustrated using the United States as an example of an economy imposing tariffs on foreign products from china (Swire 2009), and the Republic of Korea which illustrates an economy that does not impose taxes on foreign products in the domestic market. The essay also indicates the invisibility of the negative impacts of tariffs on the economy compared to the projected advantages. It also indicates the areas that need further research regarding tariff imposition, whereby researchers can search for information from published sources. One of the major reasons why governments impose tariffs on imports is to enhance the development of the emerging domestic industries to attain a size that able to cope with foreign competition. In other words it is one of the

Preparing For and Taking Exam Essay Example for Free

Preparing For and Taking Exam Essay One of the most fundamental things that students are supposed to always have in mind is that preparation for exams must start early. It is very recommendable that preparation for the next exam should start immediately after one is through with a prior one. If one keeps up in regard to studies, then the process will be a smooth sailing. Before embarking on the process, it is very advisable to plan and this mostly entails asking oneself some questions. Such questions may include; what is my schedule during exam? How much work do I need to review? How much time do I need and have to prepare for exams? All these questions will enable one to plan time well. After planning is over, it is time to get down working; preparation for exams (Study Skills for College). So what does preparation for and taking exam entail? This is what this essay seeks to find out. Developing a balanced lifestyle prior to testing your skills Enough rest prior to exams guarantees good performance, since rest and good performance go together. Preparation for exams can be compared to preparing for a race as one need to be fit for the race. An individual’s well being is very crucial for one to be successful and thus a student needs to treat oneself with respect, as mental and physical well being is the number one factor to consider if one is to perform well (Moira, nd). To have good rest prior to exams entails having a good sleep. If one does not have enough sleep, he or she will always feel tired and this will definitely impede concentration and focus and thus studies will be negatively affected leading to poor performance. â€Å"Good Sleep equals a functioning student† (Queens University, 2008). A good diet is also essential when preparing for exams. Good nutrition will always work well in fuelling the brain and this can be achieved by mostly eating energy giving foods (Briffa, 2010). Eating process should be a regular activity at this time. If it is possible, fresh fruits for breakfast are recommendable as well as drinking a lot of water and consuming a lot of vegetables. A lot of sugar and coffee is not recommended at this time and fast foods are not healthy for a student who is preparing for exams (Moira, nd). As the saying goes, ‘you are what you eat, ’a healthy meal will translate into a healthy brain. In addition, a complete diet for a student includes ‘brains foods’ (Queens University, 2008). Moreover, a student should always have time for meditation. This process entails directing concentration to one thing and focusing on one object. This improves the breathing system and since one is attentive to only one thing, a student will find his or her thoughts taken away from anxious thoughts. This rejuvenates one and improves his or her focus. This process also goes along way to reduce stress and anger. This is very good before engaging in a challenging task (Zinger, 2008). Polishing quiz and study habits One should always come up with ways that would help in remembering what one has learnt. However, before embarking on the process, the first thing that one needs to do at this stage is to write on a blank piece of paper what one wants to cover and remember. It is also good at this point to work with others so that they can clarify what one does not understand. Cramming has never been recommended when studying and thus one should try as much as possible to read and understand, and if one does not understand, it is advisable to involve other people who may be good at the subject or even the tutors. A student is also advised to employ flash cards when revising since they assist to memorize facts. Discussion groups also come in handy at this point (Study Skills for College, nd). Another thing is that one should read while making some summaries of the main points and supporting information. If it is possible, one should come up with his or her questions and at the same time answer them. Other strategies to be employed include; cue cards, reciting loudly, do some practice problems and if possible go through some old exam questions in order to find answers to the questions one failed (Queens University, 2008). This does not mean that one should strain oneself while doing all this. It is good for one to enjoy studying and not viewing it as a punishment. This is possible if only one rewards oneself. This can be achieved by having breaks while reading. Five to ten minutes are good enough. During those breaks, one should not engage in any academic activities. The recommended activities include listening to music and watching television. This is also the best time to engage in some meditation. A student may also decide to go out for fresh air. In other words, it is the best time to engage in an activity that one likes doing most (Moira, nd). How looking back on the last exam can prepare you for the next one It is very important while preparing for exams to analyze past exam papers or questions. This is very instrumental in trying to find out what went wrong and that led to an individual getting the scores that one got. It also helps one to analyze the pattern the errors took in order to avoid them in future or in the next exam. There are different errors which may come about while doing exams. These include error related to questions, answers, and subject test-making procedures. While looking at past exam papers, it helps in ‘celebrating’ the mistakes one did. Mistakes should never be taken negatively since they offer valuable feedback (Queens University, 2008). In this regard, it is good to look at the experience that one went through while doing the exam. This entails asking some questions such as: Did I go blank the other time or did I have difficulties in breathing? How did I feel while doing the exam? These questions will help one find answers to the problems one encountered then and thus it may be possible to avoid them in future (Queens University, 2008). How to let go of exam anxiety while preparing for and taking exams Good performance in any challenging task also requires the body to be calm. For the body to be calm, it calls for good breathing and having enough air in the body. A student should take time to concentrate on breathing, specifically on the air that gets in and out of the system. Moments of longer and deeper breathing are advisable at this time. Time should also be taken to scan the whole body in order to relax the tensed muscles. This calls for one to sit properly when reading. Exercise also helps in relaxing the body and reducing anxiety. This is because it helps in pumping blood all over the body (Queens University, 2008). Exercises that one may engage in may include playing football, tennis, cycling, among others and this should continue even during exam time. This does not mean that one should spend all the time excising but a little time for some physical activities will do (Moira, nd). In conclusion, preparing for exams is very important just like taking the exam itself. Good preparation will mean success in the exam and thus time should be taken for the process. One’s well being is very crucial in passing exams and thus good preparation will go a long way to ensure that. References Briffa, J. (May, 2010). Food for thought’- nutritional advice for those preparing for and taking exams. Retrieved from http://www. drbriffa. com/2010/05/28/%E2%80%98food-for-thought%E2%80%99-%E2%80%93-nutritional-advice-for-those-preparing-for-and-taking-exams/ Dr. Moira, P. (nd). Developing a balanced outlook about exams. SLDC. Retrieved 0 from http://www. google. co. ke/#hl=enq=developing+a+balanced+lifestyle+while+preparing+for+and+taking+examsaq=aqi=aql=oq=developing+a+balanced+lifestyle+while+preparing+for+and+taking+examsgs_rfai=fp=545d1e31c800a3f3 Queens University. Learning strategies and development: Preparing for and taking exams at university. Retrieved from http://www. bewell-dowell. org/sos/pdf_files/Preparing%20for%20Tests/Exam%20Module%20DEC%202009. pdf Study Skills for College. (nd). How to prepare for exams. Retrieved from http://www. bmb. psu. edu/courses/psu16/troyan/studyskills/examprep. htm Zinger, L. (April, 2008). †Educating for tolerance and compassion: Is there a place for meditation in a college classroom? † College Teaching Methods and Styles Journal, 4 (4), pp. 25-28

Human Resource Planning in a Healthcare Organisation

Human Resource Planning in a Healthcare Organisation Analyse the business factors that underpin human resource planning in a healthcare organization Human resource planning refers to the series of steps or actions in analysing and identifying the need for human resources or employees of the organization to meet the company’s goals and objectives. It aims to provide for the future staffing needs of the company and to make certain the use of employees to the greatest degree. Having an efficient and effective human resource planning will result in organization’s stability and sustainability. There are several business factors that underpin human resource planning. These factors dictate the need to plan human resources by considering the influence of the internal and external factors. Some of these business factors include business growth, decline, change, and competition; impact of technology and labour market competition and employee development. Business growth Business growth is the process of improving some measure of an enterprise’s success. Business growth can be achieved either by boosting the top line or revenue of the business with greater product sales or service income, or by increasing the bottom line or profitability of the operation by minimizing costs. Business growth also means expansion in business that causes increased spending and increased business opportunities. As the company expands, so do their HR operations to meet the complex needs of a growing workforce. The HR manager should consider factors such as hiring new employees or training existing employees to meet the demands of its increasing clients. With this, HR management needs to prioritise the departments or units where more staff are needed, do a job analysis, and draw job specifications that will help them in recruiting the right person on the job. Business decline Business decline refers also to a downturn in an organization which is characterized by decreased in profits or clients. When this happens, management compensate by trying to reduce cost which may include cessation in hiring or reducing work hours of the employee. During this stage, planning and implementing workforce reductions and reallocations is also possible. Business change Organization change occurs when business strategies or major sections of an organization are altered. It can create the need for the HR department to focus on staffing issues such as hiring and terminating employees, training of staffs, or changing job specifications which may result from a change in job functions. Business change can also create confusion, resulting the need for HR management to enhance communication by conducting group meetings to keep employees informed about what to expect during the change process. Competition Every businesses face competition so human resource planning will need to ensure that the company stays ahead of other competitors. This forces the management to expand and hire more staff in order to withstand competition and remain competitive in a particular field. Impact of technology The impact of technology innovations has shaped human resource management. Softwares used in HR management is useful in managing and maintaining employee information such as payroll, benefits, hours worked, performance appraisals, and training and development participations. These applications can help the management to be more productive, effective, and error-free. Technology advancements may also increase or decrease the demand for employees in certain industries or profession. For example, human resource management may plan to hire staff who are knowledgeable in computers or they may also reduce staff because what can be done usually by two persons can now be done by one with the help of technology. Furthermore, technology can assist HR in the recruitment process through online recruitment, video interviews, and social media. Labour market competition As the organization plans its future workforce needs, so do other organizations in the same field or industry. This then will result to labour market competition. It is imperative for HR management to do human resource plans such as taking aggressive actions in recruitment or giving incentives to attract more qualified and talented applicants. Having the right people with the right knowledge and skills in the appropriate positions is very important and the lack of it will result to dissatisfaction from clients that may cripple the organization. Employee development As the business continues to evolve, it requires a skilled and knowledgeable workforce composing of employees and staffs who are flexible, motivated, and focused. It is one of the main responsibilities of the HR manager to develop the staff through encouragement, coaching, and conducting training and development activities that match the employee’s career objectives and goals. Analyse the human resource requirements and factors that underpin human resource planning in a healthcare organization. Identifying internal personnel requirements Human resource planning identify the workforce required to perform organizational activities. First, HR managers do assessment which includes job analysis and inventory of the workers and skills available within the organization. Then they need to determine the future needs for human resource in terms of quantity and quality. Then HR department needs to do a matching process to bring demand and supply in an equilibrium so that shortages and over staffing position will be solved. In case of shortages, HR department needs to train staff within the organization or hire new ones. On the other hand, in case of over staffing HR management may also need to reduce the level of existing employment. Internal and external factors in matching personnel to organisational requirements Human resource planning in healthcare organizations involves looking at the current workforce skills and motivation strategy and comparing them with what is needed in the future. To do this the organization has to consider both the internal and external factors in matching personnel to organisational requirements. Internal factors includes skills requirements and workforce profiles. Skills requirements means assessing the skills of the existing staff or employees to build up a profile of the training, experience and qualifications that employees have. Workforce profiles means that the manager observes and monitors the types of employee working for the organization. These observations include details such as age, gender, ethnicity and availability. External factors includes supply of labour. Supply of labour refers to the number of workers willing and able to work in a particular job. The supply of labour is dependent on in unemployment and the type of skills that are needed by employ ers. Government policies Policies of the government like labour policy, industrial policy, and policy towards reserving certain jobs for different communities affect HR planning. The organization needs to comply with these legislations or policies to avoid penalties or possibly closure of the healthcare facilities. HR department should plan to avoid this dilemma by ensuring the compliance of the organizations. Labour market competition As the aging population or healthcare facilities increases in different countries, there is a high demand for healthcare workers. This causes shortages in the skilled profession such as nurses and doctors which then resulted in tight labour market competition. HR department needs to devise a creative recruitment strategy to attract and retain qualified healthcare professionals. One effective recruiting strategy lies on how the healthcare employer profiles itself on job postings. Hospitals or healthcare facilities known for their quality healthcare services and advancements appeal to most applicants. Another strategy is giving out incentives or sign-in bonuses to qualified applicants. References: What is business growth? definition and meaning. (n.d.). Retrieved from http://www.businessdictionary.com/definition/business-growth.html What is organization change? definition and meaning. (n.d.). Retrieved from http://www.businessdictionary.com/definition/organization-change.html The impact of human resource technology in a changing workforce environment. Cleveland Human Resources | Examiner.com. (n.d.). Retrieved from http://www.examiner.com/article/the-impact-of-human-resource-technology-a-changing-workforce-environment

The High School Band Room :: Descriptive Essay About A Place

The High School Band Room It is impossible to fully comprehend the appeal to the Gulf Coast High School Band Room unless you are actually a member of the band. All members of the Gulf Coast High School marching band spend the majority of their time in the band room, which is like a second home for most. The room itself does not appear to be anything special. It is a large room with a high ceiling, bright fluorescent lighting, and pink and green padding on the walls. The hallway maintains a terrible odor which nobody can quite determine the source of, and the white, vinyl tile floor is covered in a layer of disgusting things one can only dream of. Still, for some reason it remains a haven to about twelve percent of the student body. At first glance, it does not look like anything special, but when you open that big, gray door and step into the â€Å"band world† it becomes clear that it really is an amazing and wonderful place. It feels like the center of the universe. In the band room, everybody has a purpose and everybody has a group of friends who are always there when they are needed. The whole band already spends a lot of time in the band room due to the busy schedule of practices, classes, football games, and band trips, so it quickly becomes a familiar location for all band members. So much time is spent in the band room after school that nobody even equates band with school anymore. The band room is often the place where people take refuge when school gets to be too much for them. Everyone knows what to expect from the band room. It is the one thing that never changes. Every day there is always someone playing music on the stereo system, someone practicing, someone making people laugh, someone complaining, and someone studying. It is always the same thing. When you cannot depend on consistency anywhere else, you can always depend on it in the band room. Another aspect of the band room that lures people in is comedy. There is always something entertaining going on. Imagine a place where nobody is worried about what other people think. First impressions don’t matter in the band room. Everyone is free to be themselves, and when people are themselves it gets interesting. The band room is my favorite place in Naples because, as a member of the band, I have spent a great deal of my spare time there, and it is the location I associate with all of my friends.

Energy Conversation States

TMA03 Covering Block 3 Question 1 (a)An impactor mass of 45 kg is used to represent the weight of child reasonably regarded to be involved in an accident with glass or plastics. (b)The BS standards gives the manufacturers a clear set of standards that their products need to achieve to be safe and fit for the purpose that they have been designed for. It also gives the purchaser the expectation that the item has reached the standards set down by the BSI and will be a safe for the expected life of the item. (c) (i)The energy on impact is calculated by using the following equations:Potential Energy (PE) = mass x gravity x height This gives the potential energy at the height when the ball is held at the start of the test. This can be used as a check to for the Kinetic energy (KE) equation as the law of energy conversation states that energy may neither be created nor destroyed. Therefore the sum of all the energies in the system is a constant. So the PE when the ball is held at height wil l be the same as the KE just before the impact with the glass. To calculate the KE use the equation KE = ? mv2 (ii) Using the KE equation from question (i)KE = ? mv2 |u = initial velocity | |v = final velocity | |a = acceleration | |s = distance | Insert the constants of Mass = 45kg To calculate the v2 using the equation v2 = u2 + 2 x a x s For test 1 KE = ? mv2 For the v2 v2 = 02 + 2 x 9. 8 x 305 Gives 5978 Insert in to KE = ? mv2 to give KE = ? x 45 x 5978 To give 134505 = 135J to 3 sf To check use PE = mgh 45 x 9. 8 x 305 = 134505 Round up to 3 sf to give 135 J So PE =KE 135J is as given in BS 6206:1981. For test 2KE = ? mv2 For the v2 v2 = 02 + 2 x 9. 8 x 457 Gives 8957. 2 Insert in to KE = ? mv2 to give KE = ? x 45 x 8957. 2 To give 201537 = 202J to 3 sf To check use PE = mgh 45 x 9. 8 x 457 = 201537 Round up to 3 sf to give 202 J So PE =KE 202J is as given in BS 6206:1981. For Test 3 KE = ? mv2 For the v2 v2 = 02 + 2 x 9. 8 x 1219 Gives 23892. 4 Insert in to KE = ? mv2 to give KE = ? x 45 x 23892. 4 To give 537579 = 538J to 3 sf To check use PE = mgh 45 x 9. 8 x 1219 = 537579 Round up to 3 sf to give 538 J So PE =KE 538J is as given in BS 6206:1981 iii) The velocity that the impactor strikes the glass when it is dropped from a height of 1219 mm is calculated as above using: v2 = u2 + 2 x a x s v2 = 02 + 2 x 9. 8 x 1219 = 23892. 4 v = (23892. 4= 154. 6 m s-1 Question 2 (a)There are 3 main features of an invention to make it patentable. It has to have something new about it; this could be an improvement on an existing item. Also it must have a purpose (useful) and be able to be manufactured but this is not as important with today’s technologies as a software program can be patented. b) (i) The advantages of using a hollow shape for lintels are that a solid lintel is both heavy and cumbersome when it is in transit and when being manoeuvred into position at the build site. The added weight of the lintel will also require the supporting wall to be at a required strength to support the lintel and the load above it. They can be considered that they can be over designed for the job that they are intended for. It is possible to remove material from a beam without compromising its strength, as the material removed will be from areas that the stress is negligibly small is not a large volume.The stiffness of the beam will depend upon the properties of the material used in its construction and the component geometry of the design of the beam. (ii) In the Dorman Long patent the suggested material of construction plate/sheet steel. The use of plate/sheet steel is favoured due to its stiffness compared to its weight and that it can be easily folded or rolled in the construction of the lintel. (c) (i) Refer back to claim 1 of the Catnic patent as discussed in Block 3 Part 2.List the ‘essential integers’ of the Catnic lintel, and identify which component part is absent from the Dorman Long patent. a first horizontal plate or part adapted to support a course or plurality of superimposed units forming part of the inner skin and a second horizontal plate or part substantially parallel to the first and spaced there from in a downward vertical direction and adapted to span the cavity in the cavity wall and be supported at least at each end thereof upon courses forming parts of the outer and inner skins respectively of the cavity wall adjacent an a perture, and first rigid inclined support member extending downwardly and forwardly from or near the front edge adjacent the cavity of the first horizontal plate or part and forming with the second plate or part at an intermediate position which lies between the front and rear edge of the second plate or part and adapted to extend across the cavity, and a second rigid support member extending vertically from or from near the rear edge of the first horizontal plate or part to join with the second plate or part adjacent its rear edge. ii) The supporting member between th e two Suggest what effect the extra part is likely to have on the performance of the Catnic lintel compared to the Dorman Long lintel. (6 + 2 = 8 marks) Question 3 a) Although in a perfect environment there would be no risk to any persons or property and to remove any risk would mean stopping the processes that give rise to risk. However that is not the case so there will always risk involved in everything that we carry out.I have widely based this answer on the nuclear power industry where the risks involved are both acceptable and less acceptable. |Risk more acceptable | |No alternatives available |This could be classed as the use of a radio active fuel in a nuclear power | | |station.The risk of its use would be classed as acceptable as there is not| | |a suitable alternative as a fuel. | |Risk known with certainty |The use of a radio active fuel and its risks are known with certainty and | | |should be factored in to the design and management of the facility. | |Risk less accep table | |Effect delayed |Prolonged exposure to a radio active element will have a delayed effect | | dependant upon the length and magnitude of the exposure. So if these | | |exposures are not monitored and controlled the risk would be less | | |acceptable. | |Consequences irreversible |Again as the damage done from high, prolonged exposure to a radio active | | |element to the human body can be irreversible.Also a spillage or | | |accidental release to the environment could lead to the area being of no use| | |to the local population for a considerable time. | b) The principle of ALARP where improvements to the systems or process to reduce the risks are shown to be greater than the costs in the production compared to the benefits gained. The extra costs may be balanced against the risk reduction, for example, reducing the risk of exposure to the environment and humanity from hazardous chemicals or ionising radiation.The ALARP assessment in figure 3 shows that the acceptable risk fo r electrical control systems has been broken in to 3 defined harm categories. The inverted triangles show that as the frequency of those injured rises then the risk becomes less tolerable. The area shaded â€Å"broadly acceptable† shows that the processes carried out do not pose a risk to those involved, risk is negligible and it will be necessary to maintain checks and safety futures to keep the injuries at this level.In the area marked â€Å"tolerable if ALARP† shows the area that the risk of injury to those involved in the process ahs increased, if the risk was under taken then there could be a benefit. This can be broken into 2 further subsections, if the frequency is low the it can be tolerable if the cost of the risk reduction exceeds the improvement, as the frequency increases then it would only be tolerable if the risk reduction is impractical or the cost disproportionate to the gains in improvement.The area shaded â€Å"intolerable† is the area where th e frequency is at it highest and therefore the risk cannot be justified unless in exceptionable circumstances, for example working on a live high voltage electrical system. Question 4 Table 4. 4 in Block 3 Part 4 shows the various stages in energy conversion for fuel used to power a computer. It shows a hypothetical balance sheet for energy conversion from chemical energy (in a fuel) to light energy (light emitted by a computer display). a) The law of energy conversation states that energy may neither be created nor destroyed but transformed into different forms of energy i. . to heat, light, or noise energy. Therefore the sum of all the energies in the system is a constant. Explain briefly the principle of the conservation of energy, and how it applies at each stage in the energy conversion process. (2 marks) (b) Calculate the percentage of the total available energy that is converted to: (a) heat (b) noise (c) electrical energy. In each case, show your working fully. (4 + 4 + 4 = 12 marks) †¢ break into three parts†¦ energy required for ice to reach a temp of 0 q1 = mcT q1 = 11. 75 g(2. 09 J/g ·Ã‚ °C)(-5. 00 °C-0 °C) q1 = -122. 8J second part nergy required for change of states from solid to liquid q2 = n*? Hfus n = 11. 75g / 18. 02g/mol n = 0. 65mol q2 = 0. 65mol * 6. 02 kJ/mol q2 = 4. 0kJ careful units!!!! q2 = 4000J third part.. energy required for liquid water from 0 to 0. 500 °C†¦ q3 = mcT q3 = 11. 75 g(4. 21 J/g ·Ã‚ °C)(0. 500 – 0) q3 = 24. 7J ENERGY IN TOTAL†¦ E = q1 + q2 + q3 E = -122. 8J + 4000J + 24. 7J E = 3902J The final 10 marks for the assignment are awarded for presentation – see the guidance in the introduction to this booklet. These will be scored on the PT3 form as Question 5. Assignment Booklet

Case Study of the Mannerist Modern Movement

001.png"> Palazzo Del Te The Palazzo Del Te, consists of four long, low wings organizing a square tribunal. The earthbound quality of the house is emphasised by the usage of surprisingly big inside informations, such as tremendously weighty anchors that come into struggle with pediments and other next points, and outsize hearth. Rustication is used in about everyplace with wild illogicalness, so that a surface intervention conceived to propose strength comes to propose decay and unreliability.there different sized columns of the same order placed side by side, groundless pediments and many other similar violations of classical canons.the elegant garden side demonstrates a more sophisticated Mannerism.it is based on the insistent design motive found throughout the history of adult male, but peculiarly favoured by the Renaissance.the three-part unit consisting of a little, a big and a little component, frequently called ‘a B a’ motive, or, more obscurely, the ‘rhythmic travee’ . The t hree Centre bays of the frontage seem to project far in forepart of the side-bays because of the usage of much larger motives ; it is more or less on the same plane. The beginning of this information Andrea Palladio The most of import designer of the Northern Italy in the 16th century, is Andrea Palladio, non merely for the quality of his work but besides for the influence which his edifices, his treatise and his drawings had on other states and other centuries. Palladio ( 1508-80 ) , is in many respects Alberti’s replacement, he excessively was a serious pupil of classical acquisitions and of Vitruvius and of Roman architecture in peculiar, he excessively leavened his antiquarian cognition with practical intelligence and esthesia. His work includes all sorts of buildings- civic- he remodelled the basilica in Vincenza in 1545, dressing the mediaeval town hall with a two-storey frill of ‘a B a’ arcading ; this motive is sometimes known as the ‘Palladian Motif’ as a consequence of his frequent usage of it ; domestic, both as castles and Villas ; and ecclesiastical. His larger churches, St. Giorgio Maggiore and Il Redentore, are in Venice ; his domestic architecture is in and around Vicenza. The celebrity of his town and state houses is such that it has tended to dominate that of his churches, but these were so extremely regarded by ulterior coevalss of Venetian designers as to suppress the spread of Baroque expressionism at that place, and they greatly impressed the Neo-classicist of the 18th century. In this manner continued the researches of Alberti, and if there is something Mannerist about the really imperturbability of his designs, Palladio like Michelangelo and unlike many other designers of the center of the 16th century, stands every bit much outside his clip as in it, making back to Alberti and to antiquity, and frontward to the hosts of designers, who were to be guided by him in the hereafter. Idiosyncrasy can be sober or playful, obvious or latent ; it tends ever to be perturbing. It is better to believe about it as an attitude, instead than a manner, and of its changing productions as the creative activities of differing personalities working in a period of fall ining conventions. Other outstanding Mannerist edifices are Vasari’s Uffizi of Florence ( 1550-74 ) , organizing three sides of a street-like tribunal and utilizing simplified classical elements in shadow. Ammanati’s courtyard of the Palazzo Pitti, Florence, ( 1558-70 ) , where rustication, altering from floor to storey, impartially covers walls and columns. Vasari’s Uffizi, Florence Ammanati’scourtyard of thePalazzo Pitti, Florence, ( 1558-70 ) , where rustication, altering from floor to storey, impartially covers walls and columns. Palazzo Pitti, Florence Vignola’s Villa Farnese at Caprarola( 1547-59 ) , a pentangular palace around a round tribunal approached by luxuriant stairss and inclines and decorative. a Vincenzo Scamozzi( 1552-1616 ) , Palladio’s student, carried his master’s classicizing manner into the seventeenth-century. His book Idea delâ€Å" Architettura Universale†( 1615 ) , together with Palladio’s Quattro Libri di Architectura ( 1570 ) , brought their designs to the drawing tabular arraies and libraries of designers and frequenters all over Europe and in the New World. Geneo and Milan flourished architecturally in the 16th century, peculiarly at the custodies ofGalaezzo Alessi( 1512-72 ) , who knew Roman 16th century architecture at first manus and construct some all right castles in both metropoliss. He besides designed the centrally planned church of Sta Maria di Carignano, Genoa, establishing himself on Bramante’s program for St. Peter’s. Pelegrino Tibaldi’s frontage of San Fedele in Milan is a good illustration of Northern Italian late Mannerism ; a small disquieting, a small drilling, with a waterlessness that tended to impact Mannerism everyplace before the rush of Baroque verve swept it aside. Piazza San Fedele Mannerist Modern Movement Mannerist architecture remained conspicuously present in the immediate post-war publications of the major architectural historiographers: Pevsner’s article ‘The Architecture of Mannerism’ was published in 1946 and Blunt’s ‘Mannerism in Architecture’ followed three old ages subsequently. But it was peculiarly the modernist matrix of Wittkower’s reading of sixteenth-century architecture that was thirstily picked up by a coevals of designers, who started utilizingArchitectural Principlesalongside theModulor— as did the Smithsons. Among them, Colin Rowe, an designer and student of Wittkower’s at the Warburg Institute, most clearly saw the deductions of the book for the reading and further development of modern architecture. In March 1947, shortly following his teacher’s ‘Principles of Palladio’s Architecture’ ( published in two parts in 1944 and 1945 ) ,55 but two old ages beforeArchitectural Principles, Rowe published ‘The Mathematicss of the Ideal Villa’ in theArchitectural Review. Pairing the syntactical devices in the work of ( Wittkower’s ) Palladio to those of Le Corbusier by facing the Villa Malcontenta with the Villa Stein, he discovered similar compositional schemes. As Alina Payne has argued, â€Å"this concentration on sentence structure allow ( ed ) him non merely to convey Palladio within the orbit of modern unfavorable judgment, but, more by and large, to offer implicitly a scheme for allowing historical illustrations into modernist design without openly oppugning its programmatic rejection of such borrowing.† Rowe’s article was followed by another, published three old ages subsequently, once more in the Architectural Review: ‘Mannerism and Modern Architecture’ Rowe cited both Pevsn and Blunt, apparently as his lone beginnings on Mannerism, while he oddly omitted any mention to his instructor. ‘Mannerism and Modern Architecture’ starts with an ‘outing’ : Rowe shows Le Corbusier’s foremost considerable undertaking, which the maestro himself had censured out of hisOEuvre complete: the Villa Schwob at La Chaux-de-Fonds of 1916. He points to the clean cardinal surface, for which he can non happen any functional ground and of which he presumes it was â€Å"intended to shock†.Following this, Rowe comments that this characteristic is non uncommon among sixteenth-century facades, and he mentions the â€Å"characteristic late Mannerist schemes† of the alleged Casa di Palladio in Vicenza and Federico Zuccheri’s casino in Florence. However, Rowe avoids direct associations, utilizing Wolfflinian apposition instead than derivation, and concludes that â€Å"such a correspondence may be strictly causeless or it may be of deeper significance.† Angstrom twosome of pages further on, Rowe intimations at what that deeper significance might dwell of: â€Å"If in the 16th century Mannerism was the ocular index of an acute spiritual and political crisis, the return of similar leanings at the present twenty-four hours should non be unexpected nor should match struggles require indication.† From the Gallic hero of the Modern Movement, Rowe moves to the Viennese polemist Adolf Loos. Hesitating before Loos’s most extremist facade, the garden side of Haus Steiner, the historian maliciously comments that â€Å"Loos, with his overzealous onslaughts upon decoration, might perchance, from one point of position, be considered as already demoing Mannerist inclinations †¦Ã¢â‚¬  , His vivisection later turns, non to an unauthorised vernal work, as was the instance with Le Corbusier’s early Villa, but to two, if non canonical in any instance mostly mediatized illustrations of daring modernism. Sing Walter Gropius’s Bauhaus edifice, Rowe observes that the logicer and construction of the edifice is non instantly recognizable, as modernist regulation would require, but becomes apprehensible to the oculus merely in the ‘abstract’ position from the air. â€Å"In this thought of upseting, instead than supplying immediate pleasance for the eye† Rowe sees connexions with Idiosyncrasy: Sixteenth century Mannerism is characterized by similar ambiguities ; [ †¦ ] a deliberate and indissoluble complexness might be thought to be offered every bit by Michelangelo’s Cappella Sforza and Mies van der Rohe’s undertaking of 1923 for the Brick Country House. In the Capella Sforza, Michelangelo, working in the tradition of the centralised edifice, establishes an seemingly centralised infinite ; but, within its bounds, every attempt is made to destruct that focal point which such a infinite demands.65 The Cappella Sforza â€Å"ensues non so much ideal harmoniousness as planned distraction† , while the Brick House â€Å"is without either decision or focus† . In its program â€Å"the decomposition of the paradigm is every bit complete as with Michelangelo† . Mannerist administrations in program link, for Rowe, Mies’s Hubbe House of 1935 and Vignola and Ammanati’s Villa Giulia, while another Mannerist device, the strife between elements of different graduated table placed in immediate apposition â€Å"is employed, likewise, by Michelangelo in the apsiss of St. Peter’s and, with different elements, by Le Corbusier in the Cite de Refuge.† And Rowe makes, evidently, mention to Le Corbusier’s â€Å"eloge† ( Rowe’s word ) of St. Peter’s inVers une architecture. Harmonizing to Rowe, â€Å"it is peculiarly the infinite agreements of the present twenty-four hours which will bear comparing with those of the 16th century [ †¦ ] † , while â€Å"in the perpendicular surfaces of modern-day architecture, comparing [ †¦ ] is possibly of a more superficial than clearly incontrovertible order.† Nevertheless, in a numerously held talk of unknown but somewhat subsequently day of the month, ‘The Provocative Facade: Frontality and Contrapposto’ , Rowe uses the same facade comparings — and adds one: he cuts out the cardinal of the facade of Le Corbusier’s Villa Stein at Garches, and topographic points it following to Ligorio’s casino of Pius IV ( or Villa Pia, as he calls it ) — the topic, one should remember, of that earliest of articles on Mannerist architecture, Friedlander’s of 1915. Rowe: â€Å"Shave Villa Pia, harvest Garches, and there is stylistic convergence? There surely is.† Furthermore, in the same text Rowe quotes Le Corbusier to demo the extent to which the modern maestro has an finely Mannerist attitude towards the humanistic disciplines: â€Å"†¦there is a citation of himself [ Le Corbusier ] which might assist to rectify accusals of pedantry: ‘In a complete and successful work of art there is a wealth of intending merely accessible to those who have the ability to see it, in other words to those who deserve it.’† This elitist attitude is precisely what distinguishes the Mannerist creative person from his Renaissance and Baroque co-workers. Yet, allow us turn back to the edifices themselves. Not merely an elitist attitude, non merely program and facade composings link the Masterss of the sixteenth and the 20th centuries: towards the terminal of â€Å"Mannerism and Modern Architecture† Rowe addresses the brutalist’s pick of stuffs and modernist particularization: â€Å"However, in the contemporary pick of texture, surface and item, purposes general to Mannerism might perchance be detected. The surface of the Mannerist wall is either crude or overrefined ; and aviciously direct rusticationoften occurs in combination with an surplus of attenuated delicacy.† This originative tenseness between brutalism ( akabugnato) and edification is, as we have seen, precisely the nucleus of Gombrich’s statement in his seminal survey on Palazzo del Te . Rowe continues: In this context, it is frivolous to compare the preciousness of Serlio’s restlessly modelled, quoined designs with our ain random debris ; but the frigid architecture which appears as the background to many of Bronzino’s portrayals is certainly balanced by the iciness of many insides of our ain twenty-four hours. And the additive daintiness of much modern-day item surely finds a sixteenth-century correspondence. In this citation Rowe allows us to understand his docket. In ‘Mannerism and Modern Architecture’ and in the ‘The Provocative Facade’ that docket is non merely — as was the instance in his â€Å"Mathematics of the Ideal Villa† — about countering â€Å"the avantgarde aura of Le Corbusier’s architecture by demoing how ingeniously and eclectically one of the most polemical modernists had appropriated and recontextualized the Classical tradition† and about underselling â€Å"modernism’s claims to being a schismatic interruption with the past† . What so, is Rowe’s docket? Surely, it doesnonconcern the resistance of the inventiveness and daintiness ofcinquecentoarchitecture to a presumed deficiency of both in the edifices of the modern Masterss, as Leon Satkowski seems to propose in the debut of the book he wrote with the ( so tardily ) Rowe. Rather, Rowe is supporting modernism, as he makes unmistakably clear towards the terminal of ‘The Provocative Facade’ : â€Å"†¦ if presents Le Corbusier is going clearlycharacter non grata, to neglect to register his accomplishment is rather as wholly stupid as was the eighteenth-century failure to ‘see’ either Michelangelo or Borromini — within which sequence ( †¦ ) Le Corbusier assuredly belongs.† In ‘Mannerism and Modern Architecture’ , Mannerist qualities — the â€Å"delicacy of detail† , etc. — are brought to the deliverance of modernist, daring architecture. This can be better understood if one takes into consideration a 1951 article by a immature Polish emigre designer in the United States, Matthew Nowicki, which Rowe would later recognition. In ‘Origins and Tendencies in Modern Architecture At the really minute when modernism is merchandising its radical, heretic position for mainstream pattern, in those early old ages of the 1950s when the failures of the Modern Motion are about to be widely discussed, it is, once more, Mannerism that is brought into place. That is: at the really minute that modernism’s â€Å"delicacy of detail† , its formal complexnesss andcontrapposti, all so well-appreciated by Rowe, are watered down into the â€Å"rubble† of post-war mass edifice production.After Mannerism had been a mention point for the early grasp of Expressionist art by Dvorak and Friedlander ; after Burckhardt ( with opposite purposes ) had recognised — and feared — in Michelangelo the archetypal modern creative person ; shortly after the complex attitudes of cinquecentodesigners had been explored with a positive prejudice arising in depth psychology ; and following the Modern Movement architect’s modeling after its Mannerist ascendant, Rowe, at last, is maneuvering that same Mannerism to the deliverance of modernism. End

Islam Traditions

Islam is a tradition of love and submission to God that ultimately strives for peace. The ancient religion emerged in the seventh century and was able to appeal to the public through its deeply entrenched attitudes to peace. Islam’s constant endeavour for peace can be presented through its ancient traditions and sacred texts, history and historical events and current practices and contemporary events of the religion. The sacred texts of Islam are the Quran, which contains the revelations from Allah and the Hadith, which outlines the way of the prophet Muhammad. These sacred texts are fundamental to Islam and it is through these texts that Muslims formulate an understanding of peace. This is reflected through the Quranic statement: â€Å"O ye who believe! Come, all of you, into complete peace and follow not the footsteps of evil. Surely he is your open enemy. † (2:208) Despite the world of violence and belligerence that Muhammad was born into, his approach to the ethics of war and peace differed from the prevailing tribal culture of the time. Muhammad’s attitude with regards to the concept of peace was one of active non-violent resistance and open defiance of persecution by non-believers. The essence of this is represented in the Quranic verse: â€Å"The recompense of evil is punishment like it, but whoever forgives and amends, he shall have his reward from Allah; surely he does not love the unjust. † (Sural al-Shura 42:40-43 ‘The counsel’) The history of the religion emerged in Mecca, the birthplace of Muhammad, and later in Medina. Medina was situated on one of the Middle East’s principal trade routes and is home to a large religious shrine and sacred site known as the Kaaba. It was here that that the news of the new prophet was carried from distant lands. One of the most historical events within the history of Islam was the death of the prophet Muhammad in 632 CE. After Muhammad’s death, Abu Baker; Muhammad’s successor and father in law, along with three other ‘rightly guided’ caliphs led the early Muslim community to further success and rapid growth. There is some dispute, however, between the Shi’i and the Sunni branches of Islam as to who is the rightful successor of Muhammad. Shi’is believe that Ali, Muhammad’s closest relative and fourth caliph is indeed the true leader or imam of the Muslim community. The Muslim objective of worshipful submission to God is practiced through the five pillars of Islam. These five duties are a unifying force for Muslims all over the world. The ‘pillars of faith’ are described as the declaration of faith, daily prayer, obligatory almsgiving, fasting in Ramadan and the pilgrimage to Mecca. These everyday practices demonstrate how the individual, through their current, personal devotion, strives for peace. Within Islam, the concept of peace is twofold. Firstly one must achieve peace with God and therefore with oneself; in order to secondly, be at peace with the rest of the world. Islam teaches the importance of strengthening one’s individual relationship with god. Sufism, an ancient mystical movement that marks the spiritual dimension of Islam stresses the importance of the Muslim transcending their base desires and worldly attachments in order to fully allow God’s light to enter their heart. This further reinforces that there can be no universal peace until inner peace and submission to the will of God is achieved. Islam notes that those who strive for peace will experience positive consequences from god. These positive actions can only be experienced by people if there is peace in the world, as written in the Quran. â€Å"Enter it [al-janna] in peace and justice. † (15:46) the place referred to in this verse is the Islamic concept of the ultimate paradise, or essentially heaven. This shows that the qualities for al-janna or the ultimate paradise for which all Muslims aspire are peace and justice. Muslims acknowledge that humans can have a tendency towards aggression, violence and greed. Jihad is the internal struggle against evil temptations in order to fulfil Allah’s desire for peace throughout humankind. It is the Muslim’s duty in the world to do good and prevent harm and evil in every way, therefore jihad essentially runs through all aspects of a muslim’s life. Contemporary Islam unfortunately faces a great amount of criticism and suspicion from the western world. This is due to misunderstandings of the religion, as well as extremist groups that believe that they must fight and act in violence in order to achieve peace for Islam. This contradicts the majority of Muslims, who constantly try to portray peace and kindness to the world, as the Quran informs them to do. And those who believe and do good are made to enter gardens, beneath which rivers flow, to abide in them by their lord’s permission; their greeting therein is, peace! † This reflects the positive consequences that are promised to Muslims who act peacefully throughout their life. It also further reinforces that acting in a way of peace, justice and goodwill will eventually have positive advantage s for all Muslims. Because of such contradictions, Australian Muslims in particular join in initiatives established to increase non-Muslim Australian’s knowledge of the religion. Through these initiatives and through increasing the dialogue between Muslims, Christians and Jews; contemporary Islam attempts to inform the world of their peaceful intentions. It is in the interest of many Muslims to conduct peaceful campaigns such as marches and protests that publically condemn war as well as showing that they do not condone the behaviour of confused, violent and extreme Islamic behaviour. There are a myriad of Muslim organisations for peace activism that contribute to educating people-as well as getting people together to speak up for peace and non-violence. Some of these organisations are: The Coalition of Women for Peace, Muslim Peace Fellowship, Muslim World Initiative, and the World Assembly of Muslim Youth. These organisations clearly show that the majority of the contemporary Muslim community are striving for both peace in Australia, and peace in the world. It can therefore be said that Islam, rich in its ancient history and contemporary practices, is a religion that constantly strives for peace in the world and peace in the minds of all followers.